E-commerce · DTC — 2023
Kinfolk Coffee
ClientKinfolk Roasters
RoleProduct & Brand Designer
Timeline7 weeks · 2023
PlatformWeb · Commerce

Kinfolk roasts coffee the way a boutique should — small, obsessive, seasonal. The store leads with origin stories and brew guides.
Subscription sign-ups grew 3× in the first quarter, and the unboxing flow became their most-tagged moment.
- 3×Subscriptions
- +29%Avg. order
- 68NPS score