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Case study — 05 / 06

E-commerce · DTC — 2023

Kinfolk Coffee

ClientKinfolk Roasters

RoleProduct & Brand Designer

Timeline7 weeks · 2023

PlatformWeb · Commerce

Kinfolk Coffee overview

Kinfolk roasts coffee the way a boutique should — small, obsessive, seasonal. The store leads with origin stories and brew guides.

Subscription sign-ups grew 3× in the first quarter, and the unboxing flow became their most-tagged moment.

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